Privacy Policy
Last updated: March 2026
London Luck Casino ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our comparison services for UK online casinos. Please read this policy carefully. By accessing or using our site, you consent to the practices described herein.
1. Information We Collect
We may collect certain information when you visit our website, including but not limited to:
- Browsing data: Pages viewed, time spent, referral sources, and navigation paths to help us understand how visitors use our site.
- IP address: Your approximate geographical location to ensure we show relevant UK-focused content and detect potential misuse.
- Device and browser information: Device type, screen resolution, and browser type to optimise the site for different devices.
- Cookie data: Session and persistent cookies for essential functionality, analytics, and, with your consent, marketing purposes.
- Click and interaction data: Clicks on affiliate links to casinos, which may be shared with our affiliate partners to track conversions. This does not include personally identifiable information unless you provide it directly to the casino.
We do not collect sensitive personal data such as payment details, full names, or addresses unless you voluntarily provide them (for example, when contacting us).
2. Cookies and Similar Technologies
We use cookies and similar technologies to enhance your experience and analyse site usage:
- Strictly necessary cookies: Required for the site to function (e.g. cookie consent, security). These cannot be disabled.
- Analytics cookies: Help us measure traffic, popular pages, and user behaviour. We use these to improve content and layout.
- Marketing cookies: Used, with your consent, to deliver relevant ads and measure campaign performance. Third-party advertisers may set their own cookies when you interact with ads.
You can manage your cookie preferences at any time via our cookie banner or your browser settings. Please note that disabling certain cookies may affect site functionality.
3. Google Consent Mode
We use Google Consent Mode v2 to comply with privacy regulations and respect your choices. Before you accept non-essential cookies, we do not load marketing or analytics scripts that would process your data for those purposes. Once you give consent, analytics and advertising tools may activate. You can withdraw consent at any time; we will stop processing data for those purposes while retaining any anonymised or aggregated data already collected.
4. How We Use Your Data
We use the information we collect to:
- Operate, maintain, and improve our website and services.
- Personalise content and recommendations based on your interests and behaviour.
- Measure site performance, analyse trends, and troubleshoot technical issues.
- Communicate with you (e.g. in response to contact form enquiries, where you have provided contact details).
- Comply with legal obligations and protect against fraud or misuse.
- Support our legitimate business interests (e.g. understanding which casino comparisons are most useful).
We do not sell your personal data to third parties. Any data sharing is limited to what is necessary for the purposes described in this policy.
5. Third Parties and Affiliate Links
Our website contains links to external online casinos and gambling operators. When you click these links, you leave our site and are subject to the privacy policy and terms of the third-party website. We are not responsible for their data practices.
We may work with affiliate networks, analytics providers (e.g. Google Analytics), and advertising partners. These entities may collect and process data in accordance with their own privacy policies. We only share data that is necessary for the services they provide (e.g. conversion tracking, ad delivery), and we require them to uphold appropriate data protection standards.
6. Data Retention
We retain your data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Cookie and analytics data may be retained for a limited period (typically up to 26 months for analytics). If you contact us, we may retain correspondence for business and legal purposes.
7. Your Rights (UK GDPR)
Under UK data protection law, you have the following rights where applicable:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your data in certain circumstances.
- Right to restrict processing: Ask us to limit how we use your data in specific situations.
- Right to data portability: Request your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent: Where we rely on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us via our Contact page. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly.
8. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. This includes encryption where appropriate and regular review of our security practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the way we operate our site. We will indicate the date of the last update at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy.
10. Contact
For any privacy-related queries, to exercise your rights, or to request information about this policy, please visit our Contact page.